Job Description:

- In conjunction with the Marketing Head, develops, maintains, and drives prioritization of all marketing activities

- In consultation with Marketing Head, develops the marketplace strategic plan; manages project plan and oversees execution

- A technical aptitude with the ability to discuss and quickly grasp use cases and create awareness in the market

- Brings innovative thinking and marketing practices to all marketing activities

- Lead other marketing initiatives such as: field marketing, trade shows, collateral development, website copy writing, landing page creation, etc.

- Conceptualize Marketing content / collaterals

- Lead Branding initiatives and implement market awareness strategies to establish a (premium) brand

- Coordinate campaign activities with the market development team to ensure successful execution

- Manages overall marketing calendar, including major campaigns, product/offering launches, major events, and core marketing maintenance activities

- Along with Marketing Services, develops metrics and KPIs to assess campaign success at the campaign, activity and channel levels to inform future campaign tactics

- Engages directly and visibly in the market, both independently and alongside the Sales Head, Marketing Head and other business leaders

Key Competencies:

- Creation of marketing strategies that will support the overall vision and objectives, build the software brand among the target audience

- Coordinating with Inside Sales team- Email marketing, Calls, Conferences

- Develop a marketing plan for the department and administer its implementation

- Design and coordinate promotional campaigns, PR and other marketing efforts across channels

- Create a network of strategic partnerships

- Work closely with the team for measuring the marketing program and campaign results, formulating solutions, and adjusting these programs in order to reach objectives promptly.

- Proven record in building brand awareness

- Strong expertise in personalized branding, Digital Marketing

- Ability to lead and drive branding and marketing efforts in order to increase and build on the business/brand s growth

- Ability to understand the solutions and conceive marketing materials

- Understanding of market research and data analysis methods

- Ability to apply marketing techniques over digital (e.g. social media) and non-digital channels

- Good communication (written and verbal) and interpersonal abilities Experience

- Proven ability to achieve goals in a fast-paced, high-growth environment

- Strong MS Word, Excel and PowerPoint, Graphics tools (desirable) skills required

- Pro-active and self-motivated

- Consistent attention to detail and accuracy

Accountabilities and Performance Measures:

- Marketing campaigns that lead to sales success / lead generation / market penetration

- Successful promotion of new / existing offerings to win new customers

- Achieves growth targets in the assigned geography or account base with account-based marketing

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.