Treelife - Senior Manager - Marketing

Profile hiring for Sr. Marketing Manager.

Department: Marketing

Location: BKC

Whom are we looking for?

We are seeking a Senior Manager Marketing with excellent analytical skills who can develop and implement digital & offline marketing strategies that promote Treelife's brand and services across primarily digital platforms.

What will be your key responsibilities?

- Develop and implement strategies for all marketing, branding, and communication initiatives, including communications and creatives.

- Implement digital marketing campaigns on/via social media channels, email/newsletters, SEO/SEM (paid & organic), demand generation, lead generation, etc.

- Prepare and manage monthly, quarterly, and annual budgets for the Marketing department;.

- Track the effectiveness of various campaigns and make course corrections as required including MIS reporting, data analytics;.

- Work with the internal team and external agencies and monitor KPIs;.

- Monitor competition (social numbers, PR, acquisitions, pricing changes, and new products and features).

- Develop content marketing strategies to create engaging and valuable content that attracts and retains our target audience.

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material);.

- Identify opportunities for improving website and landing page conversion rates and implement strategies to enhance user experience.

- Work with internal stakeholders to brainstorm new and innovative growth strategies.

- Identify opportunities to reach new market segments and expand market share;.

What all do we curate in content?

- LinkedIn Posts.

- Newsletters.

- Blogs.

- Webinars.

- Case Studies.

- Carousel/Infographics.

- Interactive Content/Polls.

- Reports

- Summarize, repackage, and repurpose curated content for different platforms.

What are the key requirements for the role?

- Minimum of 4-6 years of experience in digital marketing, with at least 3 years in a leadership role.

- Proven track record of developing and implementing successful digital marketing strategies in the B2B space.

- Strong understanding of SEO, SEM, social media marketing, content marketing, email marketing,.

- B2B Lead generation, and online advertising.

- Proficiency in using digital marketing tools and analytics platforms.

- Must have reported to the founders in their earlier stints.

- Experience in the startup space is preferred.

- Excellent presentation and negotiation skills.

- Strong interpersonal skills for building and developing great client relationships.

- Result-oriented and collaborative approach with a laser focus on clients.

- Self-starter, high on initiative and confidence to start things from scratch.