21/02 Mohammed
HR - Talent Acquistion at Treebo Hotels

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Treebo Hotels - Senior Manager - App Marketing (2-5 yrs)

Bangalore Job Code: 667717

DESCRIPTION :

- Creating and driving marketing plan for acquiring new and engaging existing users through data-driven mobile app user acquisition and growth strategies

- Executing campaigns on Google AdWords, Facebook, Self-serve networks and affiliates

- Measure and report performance of all app marketing campaigns, and assess against goals (ROI and KPIs)

- Gaining a deep understanding of end users through research and analytics(segmentation, behavior analysis etc.)

- Developing a communications strategy to effectively nurture and grow our addressable end-user base

- Optimizing Treebo's app store listings, and driving new user acquisition through organic with ASO experiments

REQUIREMENTS :

- 2-5 years of digital marketing experience, with focus on mobile app marketing.

- Hands on Experience in setting up and optimizing Google AdWords, Facebook campaigns

- Good at a creative process to drive quality creative across a platform

- Well-versed in performance marketing, conversion, and online customer acquisition

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Knowledge of social media and digital best practices for acquiring and nurturing mobile users.

About Treebo - India's top-rated hotel chain ( 300+ Hotels, 55+ Cities, 6000+Rooms)

Founded in 2015, Treebo Hotel's is India's 3rd largest hotel chain and operates in the budget segment of the hospitality industry. Treebo is obsessed with offering quality accommodation at affordable prices.

What started a humble team, today Treebo has grown into a family of 550+ members. We are a tech-enabled asset light affordable accommodation brand - a feat never attempted in this industry in this segment! We are present in 50+ major cities with 250+ hotels in India across all major cities and getaway destinations. At Treebo, we put dignity back into budget travel with our unmatched 100% Quality Guarantee.

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