Travelstart - Specialist - Search Engine Marketing

Search Engine Marketing Specilaist

Job Description :

- Identifying and implementing strategies for increasing site traffic through PPC marketing strategy.

- Managing Ad Campaigns on the major search engines and crafting digital marketing strategies for Air & Hotels BU.

- Responsible to drive high-quality user acquisition (predominantly Google SEM, Programmatic Display, Metasearch partners, Ad Networks, Affiliates & Facebook)

- Work with external Meta partners to understand Growth Opportunities and do competitive analysis

- Ensure that all campaigns are planned, tracked, and operate towards specific business and growth objectives. Measure and optimize performance - ROI, retention, engagement etc.

- Regularly monitor and report key metrics around marketing performance for All channels and all domains to the respective business heads and web analytics.

- Improvement of volume and cost delivered through search campaigns by

- Driving keyword expansion, Improving account structures.

- Optimizing of quality score, landing page, Ad copy, and bid optimization.

- Developing strong objective sets for campaigns based on business intelligence.

- Working closely with the organic search team to ensure knowledge sharing as well as overall search (paid and organic optimization).

- Development of search marketing strategies for market entry and penetration for the existing and new international markets footprint.

- Hiring, managing, and driving agencies and tools for managing search campaigns.

- Manage Relationships with Search Engine Partners.

- Stay on top of current search engine news, trends, Pay per click practices, and emerging items of interest.

- Report on the overall SEM health of our web properties and roll up SEM reports in a meaningful way.

- Account Analysis report to differentiate performing campaigns from non-performing campaigns drilled down to keyword level.

- Work with the internal Product and tech team to ensure smooth tracking of campaigns and conversion rate optimization projects.

- Success Indicators :

- Successful delivery of the committed traffic quantity, quality and cost parameters agreed with the product business marketing teams.

- Increase in SEM visits and SEM shoppers.

- High internal customer satisfaction.

- Achievement of revenue targets of the collaborating LOB.

- Successful Implementation of strategic initiatives.

- High overall engagement of the team.

Relevant Experience :

- Experience in handling Pay Per Click marketing strategies for internet-savvy organizations.

- Exposure to web analytics and overall online marketing.

-Functional Competencies-

- Analytical bent of mind.

- Exposure to various tools of web analytics.

- High potential to learn tools and analyze data

- A proven track record of meeting business goals through performance-driven marketing

- An early adopter attitude towards technology