Transformative - Paid Marketing Analyst - Digital

What you will do

- Creating & Managing of Advertising/Marketing Campaign

- Optimizing the campaigns for best results and Driving growth for the company.

- Interacting with the Brand Team (In-house & Agencies) for the creation of Marketing collaterals which has to be marketed at the lowest possible costs.

- Finding new advertising opportunities in terms of more advertising areas or in terms of ad platforms to increase the revenue while maintaining required profitability.

- Taking complete control & responsibility for the platforms in terms of selection of creatives, ad copies, campaigns & targeting for both the advertising Inventory as well as Demographic targeting of the audience for a specific product and budget allotment for each run campaigns.

- Creating an insightful report to give feedback for content creation for creating better creatives to help reduce advertising spends for reaching audiences.

- Running analysis for improving ROIs of advertising.

- Creating Analytical models to generate better performance.

- Evaluating various marketing strategies and creating an alternative path for better results.

Desired Candidate Profile

- B.Tech from A grade colleges, PG not compulsory OR Freshers from Maths, Analytics , Statistics Background

- Past experience with digital marketing platforms

- Good communication skills

- A go-getter

- Fresher from IIT, NIT who is inclined towards digital marketing can also be considered.

- Should have good analytics skills, Consulting background