QUALIFICATIONS

- A degree in Advertising/Marketing/English Literature

- Prior experience in copywriting/creative direction

- An aesthetically pleasing design sense that resonates with the firm

- Flawless grammar and command over the English language

- Leadership skills - ability to build, manage and scale a significant team both inhouse and outside

JOB DESCRIPTION:

- Be the creative 'owner' of the brand

- Build and lead the creative team for one of our large US skincare brands

- Provide a continuous flow of creatives to meet all advertising requirements for the brand and be responsible for all advertising and branding activities

- Write and conceptualize powerful, high-performance copy and concepts

- Direct and guide designers and other creative professionals to create aesthetic content to promote the brand

- Source and manage agencies and individual talents to meet performance requirements

- Write, edit, direct and execute taglines, emails, long-form sales copies, articles etc. And any other content related requirements for the brand

- Train and lead other copywriters

- Create persuasive messages, tell compelling stories that generate brand loyalty in consumers

- Lead brainstorming sessions and provide innovative ideas for scaling the brand's performance across verticals and platforms

- Lead packaging designers and ensure all creative inputs are provided to the supply chain team wrt to packaging for any SKUs of the brand

Transformative / TheAyurvedaExperience.com ( TAE) Brief:

https://transformative.in/

Transformative owns and manages theayurvedaexperience.com, its educational courses and its brands and subsidiaries including Iyura, Ajara, and more launching shortly. We focus on building/acquiring direct to consumer Ayurveda brands in Education, Skincare, Personal Care, Supplements (coming soon) and Food( coming soon). theayurvedaexperience.com is among the most prominent (both in terms of size and visitors) Ayurveda focused platforms in North America and Australia. Over 400,000 customers have enjoyed our products and services. We are the largest Ayurvedic Platform in North America. Over 30,000 people have taken a paid Ayurveda related educational course on theayurvedaexperience.com in over 150 countries. We offer 23 such courses with more coming soon. Taking Ayurveda to the world brings us tremendous joy, and we hope to keep adding more such meaningful products and services to our portfolio.

Transformative is Funded by Fireside, Centrum( Kalpavriksh) and 40 plus marquee angel investors.

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