Transformative - Brand Manager - ISB/IIM/IMT/MDI/MICA

Brand Manager (Premium Institutes, B-Schools)

About the job

For a fast-growing digital business, we're looking for an extremely driven leader who can drive a global brand and scale it at speed. Ideally, a dynamic and talented creative professional who understands aesthetics and business growth equally well and an MBA from a premium business school with an interest in Ayurveda/cosmetics/wellness/beauty/art with a history of excellence in performance will be preferred.

A deep sense of ownership for the brand and a fierce drive will be key qualities that we're seeking.

This individual will be responsible for the overall performance of the brand, analyzing and reporting on the brand's growth, developing brand strategies, marketing plans, and product-marketing innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

- Coordinate cross-functionally to ensure consistency in brand-related decisions

- Analyze and report on brand performance to determine ROI

- Monitor market and consumer trends

- Develop pricing and distribution strategies

- Build as well as work with the brand's own team of creative professionals to deliver high performing creatives

- Work with the Media Buying Team to deliver the most optimum advertising assets including Sales Pages and Ads for the brand

- Work with the product team closely to ensure the rapid growth of the brand

- Maintain an internal P&L of the brand and be responsible for the overall growth and performance of the brand

Qualifications

- MBA in Marketing from a Tier-1 Business School such as ISB, IIM, IMT, MDI,MICA etc.

- Minimum 7+ years' brand management or marketing experience

- Excellent analytical, organizational and management skills

Company Details

Website : https://transformative.in/

Transformative / TheAyurvedaExperience.com (TAE) Brief:

Transformative owns and manages theayurvedaexperience.com, its educational courses and its brands and subsidiaries including Iyura, Ajara, Varaasa, Ayuttva, A Modernica and more launching shortly. We focus on building/acquiring direct to consumer Ayurveda brands in Education, Skincare, Personal Care, Supplements (coming soon) and Food( coming soon). theayurvedaexperience.com is among the most prominent (both in terms of size and visitors) Ayurveda focused platforms in North America and Australia. Over 400,000 customers have enjoyed our products and services. We are the largest Ayurvedic Platform in North America. Over 30,000 people have taken a paid Ayurveda related educational course on theayurvedaexperience.com in over 150 countries. We offer 23 such courses with more coming soon. Taking Ayurveda to the world brings us tremendous joy, and we hope to keep adding more such meaningful products and services to our portfolio. Venture Capital Funds including Fireside Ventures, Kalpavriksh Fund (a Centrum Group Venture Capital Fund), Riverwalk, the Mariwala (Promoters of Marico) Family Office. and several other Marquee angel investors have invested > USD 10 Million in the firm.