About Us

TradeDepot is a high growth tech company, backed by leading investors including the IFC and the CDC Group. We are building a platform to power commerce and financial services for millions of retailers and small business owners in emerging markets, with the aim to to improve the everyday life of MSME's by providing access to goods and credit.

Website: https://www.tradedepot.co/

Primary Responsibilities

Cohort & Churn Analytics

- Analyze our extensive customer buying, borrowing, location and app activity datasets to understand trends in customer behaviour to drive engagement strategies, campaigns and special offers

- Reduce churn rate by analysing customer data, planning and executing CRM campaigns in collaboration with the channel operations teams and implementing an effective user segmentation/clustering strategy

- Identify audiences and target groups to deliver the most relevant content to in order to engage, retain and maximize customer lifetime value.

Customer Engagement:

- Work with the rest of the growth team (User acquisition, Content marketing, Growth marketing) to define a multi-channel communication strategy for all customers and to improve and synchronize the customer journey and satisfaction

- Plan and execute relevant and highly personalized direct marketing and customer engagement campaigns via push notifications, in-app messages and other relevant channels to improve customer engagement levels and increase TradeDepot's share of the customer's wallet

- A/B Testing and optimizing all campaigns.

- Coordinate all campaign-related activities with the responsible stakeholders, e.g. planning, content creation, data etc.

- Leverage the channel field teams as feet-on-the-street to drive offline engagement campaigns and retrieve qualitative & quantitative customer feedback

Channel Analytics & Engagement:

- Employ data visualisation and detailed quantitative analytics methods to query data points from channel operations and surface insights that explain performance levels

- Identify trends in field agent behaviour by analysing retail outlet visit and engagement datasets. Leverage data to anticipate gaps in field operations and work with channel leadership to devise strategies that improve agent performance

Secondary Responsibilities :

- Lead, motivate and develop a skilled team which delivers industry leading service and retention levels through the development and application of disciplined operational techniques (sound operational skills a given)

- Work collaboratively with the product and channel operations teams to optimise retention and adjustment performance along agreed criteria e.g. volume growth, life time value by engaging in effective stakeholder management.

- Facilitate an indepth understanding and deployment of campaign management and analytics tools for all growth team members

- Identify and drive the transition of retention and adjustment activities from offline to online and deal with any resulting implications to optimise customer satisfaction and profitability.

- Coordinate all campaign-related activities with the responsible stakeholders within the growth team, e.g. planning, content creation, data etc.

What is it like working at TradeDepot

- We adopt a Hybrid approach to work, to provide you with the flexibility to work from home and collaborate with your team at the office.

- You will work alongside ambitious, creative and curious people who adopt a growth mindset.

- Be part of a team who work hard, solve problems and have fun doing so. No matter your job title or position at the company, every person matters.

- Honesty is important to us, and we openly provide and accept feedback to enable our continuous improvement and success.

- Our vacation policy is "take a vacation when you need to". Everyone gets 15 days minimum to use per year but you can take more than that depending on business requirements. One simple rule: "Always act in TradeDepot and our customers' best interests".

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