Senior Recruiter at Flexability
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Trade Marketing Role - Liquor Business (3-8 yrs)
Trade Marketing Role - Liquor MNC
we have an Opening for Trade Marketing role for Alcohol MNC Company
- Job-Location-Multiple like Nagpur, Mumbai, Bangalore, Bhubneshwar etc.
Responsibilities:
- Candidate should apply only if you are comfortable working with a Liquor/ Alcohol Company as you need to visit the retail outlet (liquor shops & wine shops) for BTL activation.
- You Must be open to travel.
- You must have excellent communication skill.(Average communication candidate kindly excuse)
- Must have an experience in Trade Marketing/ BTL activation.
- To develop a suitable marketing strategy and action plan for the region - consistent with the share and volume objectives of the business.
- To liaise with the brand/ marketing team in order to ensure that regional and local marketing and promotional activity is consistent with national and international brand image and values.
- To monitor the field marketing budget for its effective utilization and undertake course-correction if required.
- Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing Managers for the entire portfolio of products and brands.
- To develop and manage vendors for signage, merchandising equipment etc.
- To liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.