Trade Marketing Manager - FMCG/Telecom - IIM/XLRI/FMS/MDI/SP Jain/NMIMS/NITIE

Trade Marketing Manager - Retail Business

- MBA from IIM,XLRI,FMS, MDI, SP Jain, NMIMS, NITIE

- Own Trade communication, Promotional activities, New product launch activities and Training of the Sales team and Channel partners.

- Work closely with the Field Sales teams to drive high quality, cost-effective on ground execution

- Managing activities to achieve and retain the desired market share in KROs

- Building Retailer relationship and driving Initiatives

- Set up a monitoring and reporting process

- Retailer and Distributor acquisition and Retention activities.

- Management of Contract field staff infrastructure, which scales with the growing needs of the retail business

- Tracking and timely resolution of Distributor, and Retailer settlement issue, in a systematic manner

- Timely availability of dashboards, MIS and associated data, for an increase in field sales productivity.

- Work closely with Sales Team along with a cross-functional team of Product, Finance and Customer support team to drive high-quality field execution.

- Drive Retailer acquisition through Digital channel.

- Present the quarterly plan with OKRs to the Executive Team, focusing on improvements across Sales Processes, Training, and People across each of the Regional teams

- Sales promotions and Trade marketing activities.

- Do field visits regularly across markets to understand the Sales team and Partners feedback and scope for innovation.

- Translate Brand Strategies into Sales strategies with detailed plans to the sales team

- Drive width and depth for existing, New and focus products through field team and Distributors.

- Being the focal point of contact with the Business Team at HO and the Field Sales Teams.

- Formulation & Implementation of Go-to-Market strategies.

- Analyze the daily Sales MIS to identify key problem areas, especially in Retailer retention and New Retailer acquisition.