Trade Marketing Manager - FMCG/Food Processing

Trade Marketing Manager

- To Develop and execute Trade Marketing Strategy for the brands in at a Pan India level

- Conceptualizing and formulating trade marketing calendar as per business strategy

- Drive width and depth for existing, New and focus Products through Field team and Distributors

- Manage Customer Relationships : Develop and manage external suppliers, Vendor and partners to drive Trade program efficacy.

- Designing Trade Promotion Programs for Retailers

- Driving share of shelf with Retailers and Merchandisers at Pan India level with specific Category focus

- Building Retailer Relationship and Driving initiatives

- Shopper Activation: Instore Promotion and Activation

- Design and Execution of the Wholesale loyalty program Monitoring

- Collect and disseminate Best Practice for profitable Trade Marketing activities

- Ensuring the POP Material is executed in the Market successfully

- Competitive Insights from market to be actively sought and updated regularly to sharpen and ensure trade programs are in line with market requirements Self Development

- Should be working very closely with the field sales team and keep himself continuously updated to efficiently handle the sales roles in future