07/08 Sana
Key Account Manager at Naukri.com

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Trade Marketing Manager - FMCG (6-9 yrs)

Mumbai Job Code: 729568

Job Responsibilities:

Business Understanding

- Identify, prioritize Shopper insights in RE for our various categories

- Develop customer understanding and deep Customer insights

- Understand key competitor activity for our Categories in RE

- Develop robust RE Business analysis based on internal and external data (e.g.marketshare, Distribution, store segment performance) to be the expert on the business by RE

Business Delivery

- Develop RE strategy and 5Ps on RE customer and shopper expertise/insights

- Develop Activity and Promotion activity grid for RE to grow the RE

- Manage the Gross To Net investment for the retail environment

- Provide input on retailer perspective in commercial process

- Develop 5P's communication tools to CD Team to execute the plans

- Responsible for 5P's tracking, for continuously monitoring and work with CD Team for corrections when needed

- Develop and operationalize Perfect Store Program for RE

- Create category and brand selling customer stories/ pitches

- Identify gaps and solutions by RE in Monthly Commercial Meetings

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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