Trade Marketing Manager - FMCG

Job Purpose:

To play a key role in achieving company sales target & category growth through developing & implementing BTL strategies within brands guidelines as well as customers' & shoppers' expectations.

Main Accountabilities include:

Drive Company's vision at the Point of Sale (POS)

- Maximize off take on company brands through developing best in class Point of Sale Material with Trade Marketing team, Brand Managers & Sales Team.

- Plan in conjunction with CSO, Brand Managers & Sales Team.

Launch Support

- Plan in coordination with Marketing and Sales the support for all new launches.

- Develop sales presenters & road shows for partners' sales teams whenever needed.

- Conduct periodically trade visit to assess new launches implantation in key markets.

- Assess launch success & prepare closing report for major launches.

Yearly Promotions Planning / Management

- Align Trade Marketing and Brand Managers & take into account respective feedback & suggestions.

- Align finance on promotional cost by promotion & all related charges.

- Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.

Promotions Evaluation

- Pre & post promotions evaluation through: estimated ROI & market feedback as well as market data readings when applicable.

- Work closely with Finance to validate all promotions for future planning and efficient achievements.

Requirements:

- 6-10 years of experience in Trade Marketing in FMCG industry, preferably food & beverages industry

- Excellent verbal and written communication skills (outgoing personality)

- Experience of project management against set deliverables

- Team player and the ability to work across different departments

- To set own priorities in line with business needs and work constructively within the team and on your own initiative