Trade Marketing Manager - FMCG

Hiring: For one of the Global Leading FMCG Company.

Preferred Qualification : MBA/PGDM - Marketing from premium institute only.

Prior experience of work in the FMCG sector only.

Role Excerpt:

1) BTL Activities - Sampling, coordination with vendor, development and deployment of POS material.

2) Program for Sales Force (Off Role) - Incentive plans, reporting, training.

3) Sales Planning - Channel wise sales planning and coordination with Marketing team.

4) New Product Development - Launch of new products and their planning and execution in market.

5) Handling of Budget - Phasing, Controlling and maximum utilization within the existing budget for greater visibility.

6) Customers hygiene - Distributor incentive plans,ROI and hygiene issues.

7) Top store programs/activation.

8) Modern trade activation schemes/programs.

9) Data Handling - Various sales reports.

10) Activation for Super stockists - Initiatives in Sales in that channel.

Supervision:

Reporting to / Supervised by: Director Sales.