Trade Marketing Manager - FMCG

Key Responsibility Areas:

- Developing and executing trade excitement programs for channel partners.

- Drive Wholesale Loyalty and Retail Activation programmes.

- Understand shopper behavior and develop strategies for productive conversion.

- Executing on ground consumer activation programs (Road Shows/Van promotions).

- Developing Sales promotional strategies basis market trends/counter competition, implementing marketing plans.

- Overseeing offtake generation activity in Key Accounts

- Designing innovative POP/Dispensers.

- Analyses all parameters of competition marketing activities.

- Monitoring competition pricing

- Coordination between Sales team and marketing.

- Vendor Management at local level.

Experience: 5 to 10 years