Principal Consultant at Talent Leads Consultants
Views:3258 Applications:180 Rec. Actions:Recruiter Actions:83
Trade Marketing Manager - FMCG (5-10 yrs)
Key Responsibility Areas:
- Developing and executing trade excitement programs for channel partners.
- Drive Wholesale Loyalty and Retail Activation programmes.
- Understand shopper behavior and develop strategies for productive conversion.
- Executing on ground consumer activation programs (Road Shows/Van promotions).
- Developing Sales promotional strategies basis market trends/counter competition, implementing marketing plans.
- Overseeing offtake generation activity in Key Accounts
- Designing innovative POP/Dispensers.
- Analyses all parameters of competition marketing activities.
- Monitoring competition pricing
- Coordination between Sales team and marketing.
- Vendor Management at local level.
Experience: 5 to 10 years
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.