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16/05 Shailendra Saini
Principal Consultant at Talent Leads Consultants

Views:3258 Applications:180 Rec. Actions:Recruiter Actions:83

Trade Marketing Manager - FMCG (5-10 yrs)

Lucknow/UP Job Code: 698653

Key Responsibility Areas:

- Developing and executing trade excitement programs for channel partners.

- Drive Wholesale Loyalty and Retail Activation programmes.

- Understand shopper behavior and develop strategies for productive conversion.

- Executing on ground consumer activation programs (Road Shows/Van promotions).

- Developing Sales promotional strategies basis market trends/counter competition, implementing marketing plans.

- Overseeing offtake generation activity in Key Accounts

- Designing innovative POP/Dispensers.

- Analyses all parameters of competition marketing activities.

- Monitoring competition pricing

- Coordination between Sales team and marketing.

- Vendor Management at local level.

Experience: 5 to 10 years

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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