A Category Manager is responsible to manage the performance of a category of products, overall promotion of the product category to maximize consumer appeal, drive business growth and market share of the assigned category with strong product, competition & consumer analytics. Key Responsibilities: Strategic: - Co-own the business metrics, refine the business model, understand where opportunities are and create a viable business to service them Financial : 1. Drive business metrics for the category in a sustainable manner Technical : - Identify the customer buying patterns and put together a comprehensive strategy for the category - Work with New Product Development team to identify new products for the category and support NPD team in the launch of new products - Create innovative marketing programs, go to market strategies, campaigns and promotions across various channels, such as email marketing, events, online advertising, webinars, co-marketing with partners, blogs for the assigned categories. - Drive specific initiatives and projects for Category growth - Devise long-term development strategies for product categories - Work with sales team to meet overall revenue objectives of the category - Review the product range in the category and work with sales head to finalize the pricing strategy for products - Plan and execute the marketing/event calendar while working with branding and trade marketing teams to maximize demand for the category - Lead the ATL activities for the assigned categories - Capture and analyze micro and macro trends related to geographies and SKUs for the category - Work with the branding team and ensure optimal presence of the category in the market - Monitor and improve the Category Revenue parameters across Geography, Product Mix and Channels - Plan, create, track and improve customer cohorts and provide differentiated and targeted experiences suitable to their preferences - Work with different stakeholders in Sales, Finance, Branding teams to execute Category strategies Other : - The work already being done by the employee currently, shall continue to be performed by the respective individual - Undertake other activities and initiatives to meet business requirements as per the discretion of the directors and head of the department Internal & External Customers: Internal : - Marketing Head - Domestic Sales - International Sales - Manufacturing - Accounts - Purchase External - Customers - External service providers - Branding agencies - Digital marketing agencies List below any licenses, certificates, registrations, or any relevant job skill or abilities not covered in Educational Background or Job-Related Experience sections above that are required for the job. - Strong commercial acumen and sound business judgment - Medium term planning skills with great near-term execution ability - Ability to think strategically - High on result orientation and integrity - Strong entrepreneurial and innovation skills - Very strong influencing skills - Data orientation

Ludhiana

Punjab

Trade Marketing Manager/Category Manager - Stationary Manufacturer 

Trade Marketing Manager/Category Manager - Stationary Manufacturer  ,Job Description for Trade Marketing Manager/Category Manager - Stationary Manufacturer  in stepUP HR in  Ludhiana Punjab for (10-15) years of experience. Apply Now!

Job Description for Trade Marketing Manager/Category Manager - Stationary Manufacturer  in stepUP HR in  Ludhiana Punjab for (10-15) years of experience. Apply Now!