Trade Marketing Head - Internet/Online (7-12 yrs)
Roles & Responsibilities:
- Devise a detailed trade marketing plan to achieve defined business objectives across product categories
- Formulate promotions and engagement activities in line with budget, policy frameworks, and brand guidelines
- Ensure effective execution of engagement plans across channels to drive sales
- Monitor and measure the effectiveness of all investments and initiatives, ensuring growth and high ROI
- Enable field sales team and channel partners to execute programs to deliver superior outputs
- Actively seek feedback from internal and external stakeholders to improve the effectiveness and impact of activities
- Regular analysis of the latest market and competition trends to develop the best-in-class strategies
Requirements:
- 7+ years of work experience in the consumer goods industry
- Experience in Trade Marketing, GTM/RTM strategy is a must
- Strong analytical skills and commercial acumen
- Ability to work with cross-functional teams and good at stakeholder management
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