Trade Marketing - FMCG - MDI/IIT/IMT/SIBM

Job description :

- The Regional Trade Marketing position actively collaborates with corporate and the branch to identify and deploy inputs to satisfy the Brand and Sales Objectives for that region.

- The person is also required to analyze the external environment through ACN Market reports and field visits to identify opportunities and actionable inputs to maximize market share.

- The RTMM in collaboration with Corporate TM also plays a pivotal role in creating the monthly and rolling sales forecast with high degree of accuracy after evaluating sales history, seasonality, ATL & BTL inputs, etc.

- The RTMM also liaises closely with the Branch Accounts team to keep a track of budget spends and monthly provisioning of costs

Input Planning :

- Plan Trade-loads, QPS, salesmen incentives and Field Force incentives/contests in agreement with branch.

- Decide on BTL inputs with objective of achieving target numbers and within pre-decided % cost to sales

New Brand Launch :

- In conjunction with branch & Corp TM, decide on launch quantities of new brands/SKUs/flavors for branch and area-wise

- Plan and implement localized activities for brand launch

- Provide monthly and rolling sales plan forecast within acceptable limits of variance.

- To look closely at stock aging and limit FG write-offs

Geographical Focus :

Rural Focus :

a) Planning on incentives/contests/schemes for Super Stockist and Sub Stockist

b) Planning and implementing rural activation/seeding programs

c) Planning and executing of POS materials for enhancing visibility

T 50 towns :

a) Planning and implementing localized activities, incentives with aim of achieving brand, market share & GOTM objectives

b) Planning regular wholesale activation / schemes and programs

- Coordinating with Marketing team on area-specific brand input

- Provide monthly insights to the sales team from the ACN Market report and undertake feasible programs to improve our relative position

Information sharing and analytics :

- Analyze trends on SDE spends and ensure effective utilization

- Providing regular updates on BTL inputs utilization to ASMs

- Analyzing on BTL inputs w.r.t achievement vs pre-decided Benchmarks and deciding on effectiveness/results of inputs

- Tying up with vendors for efficient procurement of gifts

Visibility :

- Support corporate visibility programs across channel and geographies thru regular follow ups and incentives (if required)

Candidate Profile :

- All applicants should have at least 1 year experience at a Manager level and an overall 4-6 years experience in FMCG sales

- Marketing resource from 2007/2008/2009/2010 batch

- Who have trade marketing experience in a main stream FMCG organization and are from a cluster B institute (likes of XIMB/TAPMI/MICA/SIIB/IMT/IMI/IITs/NMIMS/SIBM/MDI)

- Effective communication and inter-personal skills

- Effective decision making skills

- Good with numbers; Analytical approach

- Good computer skills