Qualification :MBA or equivalent from an institute of repute Experience: 10 + years of which 3+ years of Sales Managerial (GT/MT) role is must 2+ years in sales support function is must. CANDIDATE MUST HAVE HANDLED PERSONAL CARE CATEGORY JD: At Operational Level - Work with the sales development / excellence team to set launch objectives on distribution and delivery at market/channel/SKU level for new category / variants / sub category launches. - Facilitate inputs in line with regular requirements - Facilitate execution and assess results of Trade Marketing initiatives - Liaison with Channel/ Regional Sales teams and Consumer Marketing to anchor micro-marketing initiatives - Managing 3P merchandising operations for Modern Trade and SSS/LMT At Customer Level - Work with the MT Head to prepare JBP and activity calendar for key accounts for the category - Work with external partners/agencies to create visibility and POS solutions that help drive competitive advantage in trade. - Develop &amp; deploy engagement programs for key channels like Top-Stores, Chemist, Rural, WS to get same store growth for the category. At Finance Level - Responsible for delivering Trade Marketing objectives within the stipulated budgets - Plan secondary sales in line with Trade Marketing initiatives and AOP budgets - Work with sales excellence and commercial teams to put in place checks and balances for usage of trade inputs - tactical and strategic At People Level - Identify the right communication/ information dispensation tools for training &amp; coaching POS execution team - Merchandisers/ Promoters/ Consultants - Lead all launch / re-launch activities as HO FPR for field team - executives and managers At Strategic Level - Identify opportunities basis external (Market Research like ACN) and internal (POS Execution, Sales) data and work with consumer marketing team to improve and enhance category portfolio basis emerging consumer preferences. - Employing digital tools and services to help our customers create more personalized experiences for shoppers at POS as well as means for creating a robust measurement of our Trade Marketing initiatives. - Work with other Category Trade Marketing leads to develop a portfolio approach to trade and account engagement

Kolkata

Trade Marketing & Activation Lead - FMCG 

Trade Marketing & Activation Lead - FMCG  ,Job Description for Trade Marketing & Activation Lead - FMCG  in ADNE Group in  Kolkata for (10-15) years of experience. Apply Now!

Job Description for Trade Marketing & Activation Lead - FMCG  in ADNE Group in  Kolkata for (10-15) years of experience. Apply Now!