Trade Engagement Manager - Mobile Network Operator

We are looking for a Trade Engagement Head with a a leading mobile network operator based at New Delhi.

Job Details :

Location : New Delhi

Ed Qual : University Degree in Business/MBA calibre or equivalent qualification

Reports to : Head Sales

Department : Sales & Marketing

Region : UP West Circle

CTC : Standard Industry Hike

Grade : Manager Only

Experience : 6-7 years of experience in Sales, of which at least 3-4 years should be in trade engagement or marketing role in FMCG / Telecom

Role Purpose :

The Trade Engagement Head has two fold responsibilities to assist in developing trade engagement and promotional activities for the channel (direct sales, distribution) and ensure high loyalty, satisfaction and achievement of targets; Would also be responsible for managing and monitoring of trade marketing investments .

The Role will report directly to Sales Head.

Key Accountabilities :

- To drive trade engagement activities across distribution, direct sales channel including distributors, retailers and ensure high loyalty from the channel

- Lead development of the Trade Marketing Strategy to achieve defined business objectives across all product categories

- Management and monitoring of Trade Marketing Investments and initiatives execution

- Develop new promotions for driving sales as well as execution of regular promotion programs

- Monitor competitor activities on a periodic basis to develop trade engagement activities

Strategic :

- Development of the Trade Marketing Strategy to achieve defined business objectives across all product categories

- Develop channel engagement/ trade engagement plans with the zonal Distribution Leads and Direct sales leads for distribution partners, direct sales partners and retailers

- Develop new promotions for driving sales as well as execution of regular promotion programs

Operational :

- Management and monitoring of Trade Marketing Investments and initiatives execution

- Drive trade engagement activities across distribution, direct sales channel including distributors, retailers & ensure high loyalty in channel

- Monitor the progress of trade engagement and promotional activities- Identify best performers, timely settlements, quality of MIS reports

- Monitor competitor activities on a periodic basis to develop trade engagement activities

- Engage with the channel as well as distribution leads / direct sales leads at the zone to understand improvements in trade engagement activities and developing trade promotional plans

- Improve the quality of trade engagement activities through regular engagement with the channel

- Ensure that trade engagement activities are executed within the budget

Developmental :

- Develop capabilities within the sales teams at the zones to drive trade engagement programs successfully

Required Experience/ Skills :

- 6-7 years of experience in Sales, of which at least 3-4 years should be in trade engagement or marketing role in FMCG / Telecom

- A proven track record in developing trade and channel promotions, preferably in a variety of situations so as to be able to draw upon a breadth of experience when making decisions and analyzing plans

- Strong analytical & conceptual skills in revenue scenario planning. A systemic orientation to implementation of campaigns.

- Ability to manage the highest levels of interaction with top levels of management, both internally and externally

- Ability to determine needs for people development

- Ability to ensure adherence to processes

Desired Competencies/ Skills :

- Strong analytical ability to unlock business opportunities

- Powerful influencing and effective relationship management skills

- Independent thought leadership and drive to execute

- Exposure to training / HR so as to effectively lead organization capability building initiatives

If the above role excites you,Kindly share your updated resume with the below mentioned details:

Current Location :

Ok to relocate to New Delhi:

Reason seeking relocation :

Family Set up ( Married /Kids/ Husband's / Wife's Job):

Age :

DOB :

Education Qualification :

Is your Post Grad full time/distance :

Total Exp :

Industries worked in ( Pls specify) :

Exp in Telecom/ FMCG if any :

Geography /Region You are handling :

Exp in Trade Engagement/ Trade Marketing (Yrs):

Team Handling Exp if any, If yes what is your Current Team Size (Direct Reports - Onroll + Offroll ) :

Current Organization :

Current Designation (Yrs) :

Reporting to :

Current CTC ( fixed + Variable) :

Expected CTC :

Notice Period :

Min NP to be served :

Any Interaction with UP West in past 6 months:

Ruchika Bhardwaj
Founder - Partner
Team Workoid