Tractor Junction - Head - Offline Marketing

Offline Marketing Head

Job Summary : We are looking for an experienced and enthusiastic Offline Marketing Professional who'll lead and drive our marketing efforts including positioning, messaging, product marketing, demand generation, ATL & BTL activities, agency relationships, and customer/partner marketing. We are looking for someone who is obsessed about building brands & filled with explosive ideas!

Key Responsibilities :

- Manage and controlling the brand portfolio budget.

- Manage the Brand strategy and execution (Conceptualization to execution).

- Planning branding initiatives, ATL and BTL activities for the brands.

- Build on the PR and marketing communications touch points for the brand.

- Manage consumer research for the brands and deliver initiatives in accordance.

- Lead the execution of Field marketing from start to end, leveraging internal support and driving collaboration with the business team & creative support team.

- Improve field marketing campaign efficiency in terms of ROI and CAC : LTV

- Conduct regular market visits and lead market evaluation on successful implementation of Retail Programs in the local market.

- Recruit, engage and retain top marketing talent. Prior experience of leading a team is preferred, as is the ability to motivate and rally a team around a common vision

- Consistently demonstrate clear and concise written and verbal communication skills.

- Experience building communications strategies to deliver business KPIs highly desirable.

- Intellectually curious, proactively seeking and developing new opportunities.

- Should have a high level of ownership and vision for the brands

- Uses a methodical and systematic approach; plans ahead, defines clear priorities and allocates resources effectively.

Eligibility Criteria :

- Post Graduation or MBA preferred in Marketing & Business

- 4 to 8 years of experience in developing and implementing marketing strategies

- Past experience delivering, accelerating, and expanding sales pipeline through regional marketing.

- Effective collaboration and coordination across internal and external stakeholders through strong communication skills

- Personal drive to plan, prioritize, deliver results even on tight deadlines.

- Passionate about working with early age Startups

- Expertise of working in Rural markets will be preferred.