Tractor Junction - Head - Digital Marketing

Job Summary:

We are looking for an experienced and enthusiastic Digital Marketing professional who'll lead and drive our marketing efforts including positioning, messaging, product marketing, demand generation, digital marketing, agency relationships, and customer/partner marketing. We are looking for someone who is obsessed about building brands & filled with explosive ideas!

Key Responsibilities:

- Manage and controlling the brand portfolio budget.

- Manage the Brand strategy and execution (Conceptualization to execution).

- Curate insights from FB Ads Manager, Google Analytics, Google Ads Manager on customer segmentation and journey.

- Maneuver digital marketing campaigns through all areas of the project life cycle

- Validate optimization hypotheses through periodic A/B testing.

- Clearly understand and implement digital marketing campaigns which fit Business needs.

- Build on the PR and marketing communications touch points for the brand.

- Manage consumer research for the brands and deliver initiatives in accordance.

- Lead the execution of paid marketing from start to end, leveraging internal support and driving collaboration with the business team & creative support team.

- Recruit, engage and retain top marketing talent. Prior experience of leading a team is preferred, as is the ability to motivate and rally a team around a common vision

- Consistently demonstrate clear and concise written and verbal communication skills.

- Experience building communications strategies to deliver business KPIs highly desirable.

- Intellectually curious, proactively seeking and developing new opportunities.

- Should have a high level of ownership and vision for the brands

Eligibility Criteria:

- Post Graduation or MBA preferred in Marketing & Business

- 4-8 years of experience in developing and implementing digital marketing strategies

- In depth knowledge of different digital marketing channels

- Good knowledge and experience with online marketing tools and best practices

- 4+ years of hands-on experience with SEO, Google Analytics and CRM software

- Basic knowledge of web design procedures

- Excellent verbal and written communication

- Personal drive to plan, prioritize, deliver results even on tight deadlines.

- Passionate about working with early age Startups

- Expertise of working in Rural markets will be preferred.