TrachWizz - Creative Lead

About our Company TSS Consultancy Pvt.Ltd.

TSS Consultancy is a rapidly growing product-based company dedicated to delivering comprehensive solutions tailored to the unique needs of Fintech and Regtech organizations.

Our mission is to fight financial crime through innovation and expertise.

With a keen understanding of the market, we have developed cutting-edge products that set us apart in the industry.

Our commitment to excellence has earned us the trust and partnership of some of the most prestigious institutions.

We proudly serve 9 out of the top 10 brokers, 4 out of the top 5 private sector banks, and 3 out of the top 4 exchanges.

We have our vibrant offices in the cities of Mumbai, Rajkot and Gandhinagar.

In our growing presence we currently have our clients across India, South Africa and USA.

Company Website: www.trackwizz.com

Role Overview:

As the Creative Lead, you will be responsible for developing and executing creative strategies that enhance brand storytelling, audience engagement, and marketing effectiveness.

You will conceptualize and maintain digital consistency across all brand touchpoints while working with a team of copywriters, designers, and brand strategists.

This role requires a deep understanding of content creation, digital marketing, branding, and video production.

You will be responsible for crafting short-form and long-form video scripts, collaborating with video production teams, and leveraging AI-driven content creation tools to enhance creative efficiency.

Additionally, you will conduct creative reviews and workshops to elevate the overall creative output, ensuring TrackWizzs brand stands out in the competitive RegTech landscape.

Key Responsibilities:

Creative Strategy & Brand Consistency

- Develop and execute a comprehensive creative strategy aligned with TrackWizzs brand vision and business goals.

- Ensure digital consistency across all customer touchpoints, including social media, website, email campaigns, video content, and advertising.

- Collaborate with brand strategists to create a strong, recognizable, and engaging brand voice.

- Continuously analyze industry trends and implement innovative creative solutions.

Team Leadership & Collaboration:

- Manage and mentor a team of copywriters, ensuring high-quality and engaging content output.

- Work closely with designers, brand strategists, and digital marketers to develop impactful marketing campaigns.

- Collaborate with the video production team to conceptualize, script, and produce high-quality video content.

- Foster a culture of innovation, experimentation, and creative excellence within the team.

Content Creation & Social Media Strategy:

- Conceptualize and create compelling content for social media, including ad campaigns, carousels, infographics, and video scripts.

- Oversee the development of engaging marketing copies for web, social, blogs, emails, and performance marketing ads.

- Experiment with AI-powered content creation tools to enhance efficiency and scalability.

Video Content & Scriptwriting:

- Develop high-quality short-form and long-form video scripts for marketing, product demos, and brand storytelling.

- Collaborate with motion graphic designers, videographers, and editors to ensure visually compelling storytelling.

- Ensure creative direction, tone, and messaging consistency in all video content.

- Experiment with innovative video formats, interactive content, and AI-generated visuals to push creative boundaries.

AI Content Creation & Experimentation:

- Leverage AI-driven content generation tools to optimize creative workflows and boost efficiency.

- Stay updated with the latest advancements in AI-powered marketing and content creation tools.

- Test and experiment with new content formats, interactive storytelling techniques, and digital innovations.

Creative Reviews & Workshops:

- Conduct regular creative reviews to ensure alignment with brand guidelines and campaign objectives.

- Organize brainstorming sessions and workshops to enhance team creativity and innovation.

- Provide structured feedback and creative guidance to improve content, visuals, and storytelling.

- Stay ahead of industry trends, creative technologies, and audience engagement tactics.

Key Skills and Qualifications:

- 4-6 years of experience in creative direction, branding, content marketing, or digital marketing.

- Proven expertise in creative storytelling, brand campaigns, and marketing content.

- Strong understanding of content marketing, digital advertising, and brand communication.

- Experience in video scriptwriting, creative strategy, and AI content creation.

- Ability to lead a team of copywriters, collaborate with designers, and drive campaign success.

- Strong knowledge of social media trends, digital touchpoints, and customer engagement strategies.

- Familiarity with tools like Microsoft PowerPoint, ChatGPT, MidJourney, and AI content generation platforms.

- Excellent leadership, communication, and creative thinking skills.