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Associate at Torre Capital
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Torre Capital - Lead - Marketing (5-8 yrs)
As a part of our rapid expansion plans in India, we have planned a multi-channel marketing campaign centered around brand building, reputation management, and customer acquisition (online + offline channels). We- re looking for an experienced lead to design and operationalize our marketing strategy and help build a full-fledged in-house marketing team.
What we care about:
- You have in-depth understanding of organizational marketing goals and strategy to target the right audience and identify the right channels to design the right marketing campaign.
- You have experience of creating a holistic marketing plan in mid to large-size start-up. Hands-on experience of creating content/marketing calendars previously would be desirable.
- You have experience of operationalizing marketing campaigns, measuring effectiveness and devising SMART KPIs to accurately measure success, and suggesting regular tweaks.
- You have excellent understanding and grasp over digital media and marketing and are able to create digital campaigns with no outside help.
- You should have expertise of website optimisation for driving organic growth and analysing analytics reports.
- You have a strong existing network in media relations, including financial publications, digital properties etc.
Key requirements:
- Minimum 2 years- experience as a Marketing lead in with a startup. Overall, between 5-8 years of overall marketing experience.
- Expertise in Digital and Social Media Marketing- Operational knowledge of running marketing campaigns on all digital and social media platforms (LinkedIn, Medium, YouTube, Gmail/Outlook etc) is a must.
- Website optimisation, SEO, SEM, Social media analytics using platforms such as google analytics, keyword research, Google AdWords, paid search and all other relevant platforms.
- Experience with actual product launch and adoption. Understanding customer persona and latest trends to help create content viral.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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