Toppr - Associate General Manager - Marketing

Role:

We are looking for a candidate who will drive regional marketing activities in the specified zone. The candidate will work closely with the regional marketing teams and the central marketing team to drive high-quality user acquisition across the specified cities. The ideal candidate should be well versed in negotiation, operations and should have good leadership skills.

The candidate should have experience in managing teams and in data-driven marketing. Understand the business needs of the company to plan and execute scalable marketing activities in the specified zone.

Key Responsibilities:

- The goal will be to manage zonal marketing activities like BTL events, local partnerships, corporate alliances and sponsorship opportunities in the specified zone.

- The marketing activities will be conducted across the following channels - schools, apartments, corporates, popular catchment areas (mall, amusement parks).

1. Manage a team of 6-8 people across different cities to drive lead generation campaigns

2. Work closely across functions like sales, supply chain, and finance to drive the marketing objectives of the company.

3. Plan and manage schools as a lead generation channel by liaising with third parties and in-house team.

4. Prospect, structure, negotiate and build long term relationships with partners, vendors, and other external agencies.

5. Make and execute a bridge plan to cover short term leads gap if any

6. Analyze and report the impact of various marketing activities and feed those data insights into subsequent campaigns to improve ROI.

7. Own the zonal level lead growth, promotions, and marketing across channels.

8. Generate a steady flow of leads along with the team according to the requirement.

9. Manage the cost and efficiency of leads.