Experience: 2-3 years in core MIS, data analysis and business insight generation for digital agency or digital marketing team in an organization

About the role :

- Gathers operational data from various cross functional stakeholders to examine past business and media performance for 360 online channels

- Identifies data patterns & trends, and provides insights to enhance business decision making capability in business & media planning, process improvement, solution assessment etc.

- Recommends actions for future developments & strategic business opportunities, as well as enhancements to existing media activities

- May be involved in exploratory data analysis, confirmatory data analysis and/or qualitative analysis

- Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies

- Communicate all findings clearly and effectively to business partners and senior leadership

- Continuously improve processes and strategies by exploring and evaluating new data sources, tools, and capabilities

- Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies

- Experience in digital audience & analytics systems such as SalesForce, Adobe Analytics, Google Analytics to generate insights

- Proficient in building data visualizations using web traffic monitoring dashboards or visualization software like Data Studio, Power BI or Tableau etc.

Skills and Competencies :

- Analytical skills, with the ability to use/mine large data sets to understand and improve performance

- Technically competent and comfortable working alongside digital marketing, design & UX, sales & CRM team and marketing technology specialists

- Knowledge in Google Analytics, AdWords, SA360, DV360, Campaign Manager and other tools such as Salesforce, Leadsquared, Hotjar etc.

- Working knowledge of cookies, tracking and analytical technical mechanics.

- Independent, structured and careful work

- Strong team player

- Entrepreneurial flair

- Self-starter with lots of initiative

- Enjoys working in a fast paced & ever-changing environment

- Objective, enthusiastic, committed, flexible

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