ToothSi - Media Performance Manager

About the role :

- Assist Performance Marketing team to execute performance based campaigns via paid acquisition channels to grow direct business

- Maintain acquisition target achievement

- Maximise ROAS

- Maintain high quality of inflow

- Improve full-funnel performance across paid online channels (Search, Social, Affiliate & Display)

- Own digital campaigns- daily performance checks to ensure campaigns are running effectively and within budget

- Supporting in the delivery of Biddable strategy to deliver growth, and efficiency targets, by ensuring that biddable investment is delivering core KPIs.

- Understand and deliver planned KPI's for media, traffic, sales and campaigns. Monitor performance on what's not working and optimize; and amplify what's working.

- In-depth analysis and reporting; data management through automated dashboard solutions

- Identify growth opportunities and develop initiatives that will increase direct sales, scan new media usages, platforms and trends.

- Collaborate with e-commerce team to work back from sales target

- Constant market, competition and trend observation to be always on top of innovations in paid media Operational:

- Optimization and further development of paid search, social & display strategies in close cooperation with the agency

- Operational support of the performance channels together with our media agency for creative, technology & CRM

- Operational campaign set up across all funnels (social submission, tracking set-up, analytics alignment, asset delivery)

- Ongoing monitoring and improving of campaign set up and performance through A/B tests and MVTs

- Responsible for analyzing the performance of the ongoing campaigns, preparing daily/monthly analysis and reports in accordance with KPIs

- Controlling and monitoring of ROI and CPA based on planned KPIs

- Planning, implementation and monitoring of affiliate marketing activities

Skills and Competencies:

- Expertise in performance marketing on Google Ads, Facebook Ads, Affiliates and Display ads

- Analytical skills, with the ability to use/mine large data sets to understand and improve performance

- Working knowledge of Google Analytics and ancillary tools such as Salesforce, Leadsquared, Hotjar etc.

- Working knowledge of cookies, tracking and analytical technical mechanics

- Independent, structured and careful work

- Strong team player

- Entrepreneurial flair

- Self-starter with lots of initiative

- Enjoys working in a fast paced & ever-changing environment

- Objective, enthusiastic, committed, flexible