ToothSi - Manager - CRM

Job Description :

- Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.

- Ownership and full management of the overall CRM and loyalty strategy to all sets of customer

- Overseeing communication with the customers at every touch point

- Running email marketing campaigns

- Carrying out segmentation of database and devising remarketing strategies

- Monitor and maximise customer lifetime value strategies ensuring maximum profitability.

- Ensuring the database is segmented effectively for targeted marketing activities.

- Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.

- Tracking and reporting on email campaigns in order to guide improvements.

- Mobile app marketing

- Adobe Analytics & Google Analytics for campaign analysis, web traffic analysis & channel attribution.