ToothSi - Head - Content

Toothsi seeking a seasoned Content Strategist to lead our brand, content, and social media team. The ideal candidate will have a deep portfolio that demonstrates creative excellence in bringing major brands and products to life.

Key Deliverables :

- Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why.

- Decoding the briefs, strategy, ideation, and copywriting.

- Develop cross functional knowledge through collaboration with different teams to mine consumer insights and translate into communication strategy and compelling creative executions.

- Consolidate and strengthen brand positioning with relevant campaigns and initiatives to improve brand's perception.

- Deep understanding of digital, new media, social media to lead creative development of innovative advertising, from concept to delivery.

- Supervising content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.

- Integration of content activities within traditional marketing campaigns.

- Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioural metrics.

- Establishing workflow for requesting, creating, editing, publishing, and retiring content. Work with product and technology teams to build and implement appropriate CMS.

- Conducting periodic competitive audits.

- Creative and branding initiatives to ensure a consistent message across channels.

Educational Qualifications & Experience Requirements :

- Proven digital storytelling experience

- Strong background in articulation and conceptualization with an eye for visual design.

- Exceptional written, verbal, and visual communication skills.

- Mass communications, Journalism, or English Literature Graduate and proven proficiency in any relevant field from a Tier 1 Institution

- Must have 6-8 years of relevant experience in content curation and digital agencies

- Knowledge of graphic design software, e.g. Mastery of Adobe Creative Suite of applications, Google applications, Microsoft Office Suite, In-Design, Photoshop and Flash Photo and art direction experience

- Strong leadership, project management, and time management skills

- Proven ability to meet and/or exceed deadlines and handle multiple projects with a quick turnaround and/or last-minute timelines