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04/06 Ruhban Shaikh
HR Executive at Toothsi

Views:1399 Applications:383 Rec. Actions:Recruiter Actions:129

Toothsi - Brand Manager (7-12 yrs)

Mumbai/Navi Mumbai Job Code: 1105719

We are Hiring for the post of "Brand Manager"

Experience: 7+ years of experience as a Brand Manager for high-growth digital first brand, or Account, Planning experience from a reputed communications agency will be preferred.

Qualifications and Requirements

- A degree in Marketing, Business Administration or related field.

- Prior experience within Brand Management.

- Strong experience in business analytics, consumer insights development, a solid understanding of core marketing levers.

- Excellent communicator and creative thinker.

- You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders.

Responsibilities :

- Drives the evolution of the brand and its positioning, build brand proposition for the new products to be launched.

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term

- Translating brand strategy into brand plan and go-to-market strategy

- Planning and execution of communications and media actions across offline, online and social media

- Participating in product development, pricing and supporting new product launches

- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders

- Keeping up to date with market developments and analysing consumer insights as well as competitor strategies

- Guiding the Advertising & Promotion budget

- Communication (ATL/BTL) media planning and buying, social media

- Leads and mentor a growing team of marketers across a broad set of functions including brand management, content, and digital marketing.

Women-friendly workplace:

Maternity and Paternity Benefits

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