Toddle - Vice President - Product Marketing & Demand Generation

About Us :

At Toddle, we are on a mission to help schools around the world deliver better learning. We are a team of 2x founders - before founding Toddle, we set up a network of preschools and schools in India. We continue to operate these preschools and schools as it gives us a unique vantage point into the challenges faced by schools.

Our belief is that real impact in education can only be achieved by improving schools. That's because children spend more than 80% of their learning time in school and schools are here to stay as schools are not just about teaching & learning, they also play a pivotal social role in our lives. So while most Edtech companies are trying to solve for education by working outside the school system, we think that the focus needs to be on taking our schools to the next level.

Our first product is a collaboration platform for teaching teams - we say that Toddle is to teaching, what Figma is to design. In its current version, Toddle empowers teachers to work together and better across all stages of the teaching-learning process - right from curriculum planning and assessments to progress-tracking and family communication.

Here are some key facts about us:

Currently used by 1,500+ schools and 40,000+ teachers from 100+ countries

Global revenue - 40% from Americas, 30% from EMEA, 30% from APAC

NRR > 115%

NPS > 70

Annual churn < 5%

Inbound led GTM motion fuelled by positive word of mouth

Here's what we love solving for :

Creating delightful experiences that help teaching teams collaborate better & be more effective

Building tools that help teachers personalise learning for their students

Helping teachers around the world connect with each other meaningfully

We are at a series A stage right now, growing fast in the SaaS Ed-tech space, and have been funded by Sequoia, Matrix, Beenext, and Better Capital among others.

Context on the role :

The role is for product marketing and demand generation for our revenue verticals. We currently have 4 product verticals - IB, Private US, Private Rest of the World, US Public and Pre-schools. Each vertical has a different audience, needs different positioning and slightly different products. In this role, you will lead a team of product marketers for each of these verticals and be responsible for demand generation across all of these. The north star metric for the role will be revenue. This is an exciting role where you will lead the demand generation side of things for our 10 to 100 journey.

You will work very closely with VP Sales, AVP Marketing (brand), content and design teams.

Is this someone that looks like you?

- A hands-on marketing leader who absolutely loves their craft

Experience: 7-12 years experience in driving demand in the B2B space

- Has used content as a key medium for demand generation

- Has a good handle on product, digital and performance marketing

- Can think of creative ideas and alongside crunch numbers

- Has past experience in building and leading teams (of at least 10 people)

- An exceptional communicator and can distill complexity and jargon into simple messaging our customers will resonate with

- We deeply value building the right culture at Toddle, and these are a few things that we look for in each hire - Coach-ability, Curiosity, Ownership, Hustle and Humility