TO THE NEW - Deputy Manager/Manager - Marketing

About TO THE NEW :

Idanim, a meditation app, has been created by TO THE NEW, a digital technology services company founded in 2008. Our Core Values have been the foundation of mindfulness even before the pandemic. The culture at TO THE NEW supports our people, the Newers, with tools to keep healthy minds and lives. We take pride in being an organization that is both mindful and aware.

Our passionate team of 2000+ "Newers" is spread across our delivery centers in Delhi, Dubai, NYC, Singapore and Sydney. TO THE NEW is a consistent winner of the prestigious 'Great Place to Work' award since 2015 and ranked #47 in the 'Top 100 companies in India to Work' for in 2019. Recently TTN was also recognized as one of the 'Top 25 India's best IT & IT-BPM workplaces'.

We are looking for an experienced B2B/SaaS/Product Marketing Professional to conceive & execute marketing initiatives with the objective of brand awareness and lead generation.

Responsibilities:

- Create, run, and manage multiple email & ad/media campaigns to increase brand awareness and lead generation

- Collaborate with the team to brainstorm topics and come up with business-centric ideas, to improve the ROI of the marketing efforts

- Develop fresh content ideas and draft creative and engaging social media copies across different networks such as Twitter, LinkedIn, Facebook, etc.

- Repurposing and creating marketing assets that are shareable and downloadable

- Stay updated with industry best practices and implement strategies to increase brand reach

- Responsible for creating and promoting premium marketing resources such as blogs, ebooks and short-form content

- Managing PR and media relations

- Customer marketing

Must-Have:

- Master's degree in Marketing, Journalism, Communications, or a related field

- B2B marketing experience