01/03 Aishwarya Saraswat
HR at Titan

Views:10450 Applications:2023 Rec. Actions:Recruiter Actions:0

Titan - Manager - Marketing Communications - Eyewear Segment (3-5 yrs)

Bangalore Job Code: 670770

- Leading the creative/ Idea Development and Execution of all the Advertising campaigns & promotion plans

- Includes mass media, TV, print, PR, Digital media (along with the digital manager), etc.

- Interacting with advertising, media and PR agencies to effectively execute these plans.

- Developing impactful in-store VM for all campaigns - work with the VM team to ensure effective communication at a store

- Working closely with field teams for successful execution of plans

- Analyzing the marketing effectiveness of campaigns

Consumer and competition understanding :

- Developing a deep understanding of customers in the category by personal interaction and through formal research

- Regular market visits to understand competition and category in order to create a differentiated brand imagery

- Planning and executing all research on the business

- Consumer insight mining for effective creative development

Public Relations :

- Development and execution of annual/ quarterly PR plans for all categories of frames, lenses, sunglasses, etc to keep the buzz around the brand

- Taking ownership and working closely with the agency to deliver key brand messaging through effective and innovative PR initiatives

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.