Titan - Manager - Marketing - Apps & Digital

- End to End execution of marketing projects and campaigns for the APP, including ideation, creation of collaterals, distribution of collaterals across various channels and measurement of impact.

- Day to day management of the APP and development of clearly defined metrics for the APP

- Continuous review and active management of all Digital Gold assets and spreading awareness of the property and meeting all business goals

- Understand the app and digital gold competitive arena. Bring new ideas to the table based on competitive reviews of marketplaces as well as following other industry leaders

- Develop campaign guidelines outlining the business strategy for TATA CLIQ in partnership with the Cliq and internal ecom team and achievement of the business goals

Key Deliverables :

- Driving and executing APP campaigns with clearly defined metrics

- Drive the digital gold platform for the brand

- Ensuring all brand assets on the APP, Cliq and Digital Gold are in line with Brand guidelines and work closely wih the respective brand managers

- Increasing the base of audience that the brand reaches out to and driving quality app downloads, adoption of digital gold as a platform and meeting Tata Cliq business targets