Titan - Manager - International Marketing - IBD

Sales: Strategic Development: Industry Analysis

1. Study the international markets, consumer insights and product trends while scanning the macroeconomic factors impacting the business in the category

2. Maintain relationships with industry stakeholders and partners from other brands and to spot critical trends

Marketing: Marketing Strategy

1. Organize periodic research to assess opportunity size and/or relative position of Titan in international markets

2. Conduct evaluation of campaign's performance as per the marketing objectives and approve recommendations

3. Analyse the resourcing campaigns and other activation & promotion investments as per the marketing requirements

4. Define the long-term brand building goals for each market and the investment calendars

5. Develop the marketing Calendar by markets basis the action points from Brand Tracks

Marketing: Retail Marketing

1. Develop & deploy impactful VM material, with focus on aesthetic quality and aiming at an overhaul of current Titan brand image across various brands

Marketing: Brand Management

1. Recommend the country-wise marketing initiatives across the entire cycle from concept to execution to measurement

2. Plan the media investments across platforms within the marketing objectives

3. Manage the design and dissemination of products based on the product release calendar at the beginning of the year

4. Monitor, analyse and execute countermeasures on the digital marketing media including social media and KOLs to help build campaigns, drive awareness and add engagement across key markets

5. Manage Titan international website with the overall Digital Strategy

6. Design, develop and approve the marketing collaterals in consultation with relevant stakeholders and coordinate with the vendors in printing and communication roll out across locations

Marketing: Product Management: New Product Development

1. Analyse the previous trends in liaison with appropriate stakeholders with regard to various facets product (style, design, colour, etc.) and undertake competitor analysis to provide inputs to the product strategy in line with the business goals

2. Recommend concepts of new products and provide briefs to the vendors on the product concept & specifications in coordination with various stakeholders

3. Garner feedbacks on the final samples / prototypes with all the relevant stakeholders for final selection

Merchandising: Product Management

1. Recommend revisions of the entire portfolio on annual basis

2. Coordinate with domestic product teams and NPD teams to develop new and exclusive products for International Business Division

3. Participate in the PMR exercise organized once half yearly to eliminate prolonged/ clear slow movers and sludge inventory