Job Details

To manage end to end product lifecycle from new product launches, product liquidation, Pricing, Packaging, effective display etc. and maintain a balance between sales growth & profitability growth while ensuring optimal inventory levels

External Interfaces

Internal Interfaces

- Key Customers

- Alliance Partners

- Government Officials

- Third party service providers

- Regional team

- IRSG team

- VM team

- Design teams

- Product and Brand teams

- Support teams

- Retail & Marketing teams

Job Requirements

Education

Post- Graduate (MBA)

Relevant Experience : 10-12 years

Behavioural Skills :

- Customer orientation

- Entrepreneur/ Intrapreneur

- Ambiguity tolerance

- Drive for outputs

- Networking ability

- Influencing/convincing ability

- Detail orientation

Knowledge :

- Merchandising experience

- Product experience

- Business acumen

- Analytical ability

Merchandising: Planning & forecasting: Demand planning

1. Determine the annual product range, inventory levels, pricing, promotions /offers for specific product categories with sufficient inventory levels

2. Provide inputs to design the annual plans for new product introduction and penetration as per the forecasted demand plan

3. Provide inputs on developing and rolling out interventions for effective market analysis like exhibition, melas, road shows etc. to boost sales

- Annual business plan

- Year on Year business growth

Merchandising: Planning & forecasting: Annual Merchandising planning :

1. Track consumer preferences, consumer needs, trends and accordingly identify gaps in the product portfolio to launch new products and change existing product mix

2. Identify the list of focus stores based on inputs from regional teams like wedding destination stores etc.

- Business performance review calendar

- Percentage of deviation from target achievement

Merchandising: Planning & forecasting: Gross Contribution planning :

1. Develop and manage the mark-up models

2. Plan and organise Gross Contribution benchmarking activity across relevant competitors

3. Plan the offer/ discount management activity along with the team and seek approval from Business Head Mia on the designed plan

4. Develop interventions to improve GC in the existing product library by using multiple levers

- Gross Contribution plan

- Year on Year margin growth

Merchandising: Pricing: Promotional strategy :

1. Provide inputs to develop the calendarized offers and activation schemes based on sale projections and profitability

2. Develop schemes and strategy to ensure liquidation of SKUs and enable adhoc/ regional activations targeted towards improving focussed sales

3. Conduct evaluation of scheme & promotions effectiveness and propose countermeasures

- Promotion Calendar

- Year on Year business growth

- Year on Year margin growth

- Customer satisfaction score

Merchandising: Product Management: Product Portfolio Management :

1. Manage the entire product lifecycle from inception to product retiral

2. Provide inputs on range expansion within a collection

3. Conduct existing vendor performance evaluations based on product performance and evaluate new vendors based on the skill set planning

4. Approve the New Product Introduction tagging on the products based on recommendations

- Life cycle management document

- Year on Year business growth

- Customer satisfaction score

Merchandising: Product Management: New Product Development :

1. Conduct evaluation of bottom-up feedback on new products and incorporate changes

2. Organize category per boutique gap evaluation post universe rationalization

3. Support the teams to conduct NPIMs - central and across regions

4. Support to approve the assortment planning for new products - region/customer segment specific

5. Collaborate with marketing for ad-variant planning

- New product introduction calendar

- Year on Year business growth

- Customer satisfaction score

Merchandising: Inventory management: Stock turn 

1. Support the teams to ensure constant availability of best sellers, new products and ad variants in the stores

2. Manage the stock levels in the special intervention stores and categories

3. Ensure quick to market, assessment of performance and keeping a sharp eye on the slow movers and clearing the dead stock inventory

- Stock turn policy

- Customer satisfaction score

- Number of cases of non-availability of product

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