- Define the overall brand strategy and ensure all communications and marketing activities are aligned - To understand &amp; conceive optimal methods/media/channels to communicate to the Zoya TG based on the emotional &amp; functional benefits of the brand - To evolve &amp; implement online &amp; social media spaces to drive relevant salience for the brand. - Establish and maintain brand collaborations and partnerships to drive awareness and customer acquisition - Building new channels to acquire new customers and manage customer engagement through loyalty program campaigns, cross tie-ups, content marketing etc - Drive the Creative &amp; Media team and take responsibility of on time development and execution of all marketing plans. - Deliver on business goals of sales, collection sell through, traffic on the website by building brand equity/recall, customer pull and traffic. - Lead insight gathering research into consumers and secure knowledge on triggers and barriers for luxury jewelry shopping that can be utilized to enhance and evolve the brand - To consistently interact with Zoya customers &amp; devise a tailor-made program to constantly delight them. - Driving the brand tone &amp; promise in all aspects of the brand's representation. - Execute specific marketing plans in collaboration with a variety of functional areas such as VM, Designer, and Operations - Independently leading, managing and delivering on key projects - Manage various ATL/BTL/Digital/VM initiatives to establish brand communication. - Conceptualizing and implementing key content for in-store communication - Develop annual plans and budgeting for the brand and monitor the expenditure

Bangalore

Titan - Lead - Marketing - Zoya 

Titan - Lead - Marketing - Zoya  ,Job Description for Titan - Lead - Marketing - Zoya  in Titan in  Bangalore for (4-8) years of experience. Apply Now!

Job Description for Titan - Lead - Marketing - Zoya  in Titan in  Bangalore for (4-8) years of experience. Apply Now!