Process Contributions Process Contribution Process Outcome Performance Measure Marketing : Strategy Development : Annual marketing plan 1. Undertake marketing / customer research to understand the brand positioning, trends, insights, gaps and strengths in the digital space 2. Liaise with the agencies to provide inputs with regard to the digital marketing plan, budget as a part of the larger marketing plan for the year Market research and insights Adherence to timelines and guidelines Quality of inputs Marketing : Brand management : Digital marketing plan and calendar 1. Develop the digital brief aligned to the marketing strategy and brief the media and creative agencies for the development of the plan 2. Evaluate the creative plan and media plan developed by the agencies and provide recommendations to ensure its alignment with the brand and business requirements Marketing brief Finalised marketing plan Adherence to brand guidelines and business requirements Brand engagement score Marketing : Brand management : Marketing plan execution 1. Liaison with the creative agencies in the development of the collaterals / content aligned to the marketing plan 2. Provide recommendations on the content / collaterals to ensure its alignment to the brand guidelines and business requirements 3. Coordinate with the media agencies for the placement and communication of the content in the digital / social media channels Creatives and content development and communication Brand engagement score Achievement against revenue targets as per the agreed plan Marketing : Brand management : Performance monitoring 1. Evaluate the performance of the digital / social media campaigns vis-a-vis the plan and undertake action planning and course corrections as per the requirements Performance monitoring and action planning Achievement against the targets Marketing : Brand management : Vendor / Agency management 1. Identify and shortlist vendors based on their capability / offerings aligned to the business requirements 2. Provide support on development of statement of work and the price as per the requirements 3. Evaluate the vendors / agencies for the performance against agreed statement of work and undertake appropriate actions Vendor identification and empanelling Vendor performance evaluation Vendor performance vis-a-vis the statement of work Adherence to guidelines

Bangalore

Titan - Digital Marketing Role - Fastrack 

Titan - Digital Marketing Role - Fastrack  ,Job Description for Titan - Digital Marketing Role - Fastrack  in Titan in  Bangalore for (2-3) years of experience. Apply Now!

Job Description for Titan - Digital Marketing Role - Fastrack  in Titan in  Bangalore for (2-3) years of experience. Apply Now!