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Titan - Digital Marketing Role - Eyewear (2-4 yrs)
Process Contribution :
1. Undertake customer research to understand the category trends, changing consumer needs, search related insights, gaps and strengths in the digital space
2. Create actionable content buckets for website/ social / digital platforms basis the insight
3. Liaise with the agencies to provide inputs with regard to the digital marketing plan, budget as a part of the larger marketing plan for the year
1. Develop the digital brief aligned to the marketing strategy and brief the media and creative agencies for the development of the plan
2. Evaluate the creative plan and media plan developed by the agencies and provide recommendations to ensure its alignment with the brand and business requirements
1. Liaison with the creative agencies in the development of the collaterals / content aligned to the marketing plan
2. Provide recommendations on the content / collaterals to ensure its alignment to the brand guidelines and business requirements
3. Coordinate with the media agencies for the placement and communication of the content in the digital/ website / social media channels as per the agreed plan
1. Evaluate the performance of the digital / social media campaigns vis a vis the plan and undertake action planning and course corrections as per the requirements
2. Monitor paid VS organic traffic on the site. In case organic traffic is below benchmark improvise the SEO content
1. Identify and shortlist vendors based on their capability / offerings aligned to the business requirements
2. Provide support on development of statement of work and the price as per the requirements
3. Evaluate the vendors / agencies for the performance against agreed statement of work and undertake appropriate actions
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