Upgrade to Pro Member
Titan - Consumer Insights & Regional Marketing Role - Tanishq (2-4 yrs)
1. Leading, planning and executing primary and secondary research
- Identifying partners for research and briefing them on research objectives, designs, questionnaire design, analysis requirement, output format etc.
- Coordinating with brand teams during research execution to ensure right inputs for research. Facilitate informed decision making by helping brand teams with competitive analysis, market forecast and risk assessment
- Anticipate & identifying potential areas of research as per brand needs and converting insight to business actionable results
- Being abreast with macro- economic and consumer trends; periodic reporting. Introducing new consumer insight tools and practices.
- Develop a better consumer & competitive understanding of the challenges in Hero Markets, identifying the triggers that move mind measure in those markets and designing market interventions that lead to improvement in brand scores / business.
2. Leading, planning and executing regional marketing for South India
- Drive achievement of brand topline drivers by delivering impactful 360 degree marketing campaigns for South Markets
- Own the campaign delivery end to end including agency briefing, shoot production, content & concept development and execution
- Identify opportunities for relevant marketing interventions round the year to grow buyer/walk-in base through continuous engagement with regional audience
- Provide support to regional teams with topical content and creatives for all South Markets
3. Deliver Projects while managing internal & external partners
- Liason with internal team for understanding reqts and building briefs
- Manage agency relationships (both creative & research) & drive adherence to briefs, timelines and budgets
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
