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Titan - Brand Manager - Innovations - Fragrances Segment (3-5 yrs)
- To own and run the innovation piece for the fragrances portfolio
- Identifying new opportunities for the fragrance business
- Managing the innovation funnel from idea stage to launch stage
- Managing a cross-functional team towards launch of new products
- Devising and driving a strong innovation strategy for the company , which includes :
- Developing an innovation pipeline in line with market/ consumer requirements and to grow the portfolio in line with stated business objectives
- Drive launch of new products as per calendar by overseeing product development, supply chain and marketing inputs
- Pricing of new and existing products to deliver budgeted margins.
- Regular analysis of product performance to rrive at necessary action plan.
- To develop and manage an exciting brand portfolio of fragrances division- in line with market potential, growth objectives and consumer understanding.
- To help define growth path for the business and input into the business plans for future growth.
- To develop annual marketing plans for the business
- in line with stated business objectives.
- To formulate and execute the launch and marketing plans in line with timelines and budgets-and achieve the targeted marketing objectives.
This includes :
- Mass media, local level advertising, BTL & PR, Digital media, Channel specific promotions, etc.
- Driving POS/ VM plan for the business
- Retail marketing activities through tie-ups & BTLs.
- To manage the overall marketing budget of the innovations portfolio.
- To monitor and manage key impact metrics including GC and MC on the innovations
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