Sales: Sales planning: Business plan formulation
1. Identify and develop new distributors/opportunities applicable to the Smart business. Identify new markets for penetration.
2. Provide inputs to consolidate the potential sales in the region and develop the annual business targets for the respective regions
3. Develop and approve the annual business targets of the distributors and dealers.
4. Prepare Business Plan with Key Accounts to set the Account wise objective for the current financial year and drive initiatives to achieve the same Annual business plan Year on Year business growth
Sales: Evaluation and control: Conducting business performance reviews
1. Monitor the financial performance of distributors and dealers against targets periodically
2. Develop and implement reporting & review mechanisms to track operational performance and ensure course correction & corrective action, as appropriate.
- Business performance review calendar
- Percentage of deviation from target achievement
Sales: Network Expansion
1. Create the ROI projections for the new upcoming stores
2. Ensure the expansion of stores across the identified region as per the targets by identifying & proposing new dealers for approval
- Create and propose the annual budgetary requirements for new store profitability
- Expansion schedule
- Percentage of market penetration
- Customer satisfaction score
- Increase in sales
Sales: Trade marketing
1. Create and seek approvals on marketing plans, BTL activities and budgets for regions/ stores/ dealers in coordination with SOs after analysing the markets & competition
2. Create the annual overhead expenses in the region which include VM fixtures, travel expenses etc.
3. Design and develop the marketing support to the dealers in terms of
- Annual marketing calendar
- Increase in sales
- Increase in customer satisfaction scores
- VM updation, gift with purchase introduction & promotions etc.
- Trade operations: Field sales operations management: Field operations and financial planning
1. Develop and approve the monthly PJCP periodic journey coverage plan for all company and distributor's sales officers
- Operations management policy
- Adherence to timelines
Sales: Trade operations: Scheme management
1. Design, develop and seek approvals on region specific schemes for potential seasonal improvement in sales
2. Design, develop and roll-out regional schemes during an active national scheme within the defined budgets after due approvals
- Scheme roll out - Adherence to timelines
Sales: Trade operations: Incentive management
1. Ensure roll out, compliance and payments of the incentive schemes to the entire regional staff
- Incentive scheme management
- Number of cases of non-compliance
Sales: Trade operations: Training and development
1. Ensure new product introduction training to relevant stakeholders in coordination with the HR team
- Annual training calendar
- Effectiveness of training
- Increase in sales
Sales: Trade operations: Recruitment & Selection
1. Conduct interviews to support selection of company and distributor sales officer in the region with coordination from the HR teams
- Recruitment policy
- Quality of new hires
Trade operations: Field sales operations management: Customer complaint resolution
1. Manage the customer complaints and ensure quick resolution by engaging the relevant teams
- Complaint resolution policy
- Customer satisfaction scores
People & Talent Management
1. Drive a culture of diversity, performance and transparency in th region and ensure the employees in the region are engaged.
2. Mentor and develop staff using a supportive and collaborative approach.
3. Set Objectives for Reportees aligned to the organizational/functional.
- Employee Engagement
- Performance
- Diversity & Integration
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