Times Professional Learning - Manager - Performance Marketing/Marketing Analytics

Roles & Responsibilities:

- Identify insights to maximize revenue and profits as well as yield optimization.

- Develop blueprint for effective campaigns basis the insights emerging out of consumer patterns to achieve growth targets.

- Design and maintain a data-oriented framework for decision making along with tracking progress of marketing & product functions.

- Conduct content analysis and provide recommendation to respective teams for building effective creatives.

- Monitor competition on various aspects of their digital presence and growth via digital channels.

- Build insights and improve performance of all online marketing channels (e.g. emails, app notifications, Search Engine Marketing, Search Engine Optimization, Facebook, etc.).

- Set key performance indicators for existing and new functions/projects across the company.

Candidate Profile:

- 6 to 8 years of work experience with a minimum of 4 years experience in a Performance Management and Analytics role

- Analytical, detail-oriented thinking, creativity, ability to experiment fast & adapt are critical success factors of the job

- Good people and project management skills

- Exceptional interpersonal and presentation skills.

Educational Qualification: MBA/relevant certification in Performance Marketing / Marketing Analytics

Preferred: Those with experience in Education / sunrise sectors / e-com domains space would be an added advantage.