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03/03 Charu Srivastava
Lead - Talent Acquisition at Times Internet Ltd

Views:975 Applications:231 Rec. Actions:Recruiter Actions:17

Times Internet - Senior Manager - Commercial - Influencer & Celebrity Management (6-14 yrs)

Bangalore Job Code: 898497

Influencer Management :

- Device and execute end-to-end Influencer marketing Cost negotiation strategy for the brand.

- Identify, build and maintain a working relationship with repertoire of Influencers - Paid as well as barter

- Design and execute campaigns with influencers around multiple genre events.

- Competitive benchmarking around influencer activations to maintain maximum share of voice for the brand on social media

- Review and upgrade the influencer associations on a periodic basis performance metrics of social media engagement and traffic

- Work on a business model to work with the influencers to optimize the results through the association on a long term basis

- Track and maintain a repository of all influencer campaigns and deliverables

Social Media Management :

- Manage the execution of content hosting through brand handles on different social media handles

- Engage with customers on organic content to drive positive sentiment around the brand/campaign

- Decipher the analytics of content marketing and leverage the same with the influencer set to drive social media traction for the brand.

Required Skills/Background :

- Should be from an agency background having dealt with various Influencer campaigns

- Good negotiation skills to ensure maximum RoI for the budgets

- Should have worked with a mix set of influencers - Category A+, A, B, Micro

- Understand nuances of working with influencers on different platforms - Youtube, Instagram, Twitter etc.

- Should have 2-5 years of experience in Influencer marketing

- Excellent communication skills, Social media reputation management

- Experience with knowledge of short form video platforms such as YT, Instagram and Twitter.

- Project management skills

Women-friendly workplace:

Maternity and Paternity Benefits

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