Times Internet - Manager - Search Engine Optimization (4-8 yrs)
Duties and Responsibilities:
- WEB ANALYTICS IMPLEMENTATION ACROSS MULTIPLE DOMAINS
- Define and drive implementation of Google analytics and Tag manager across the organization's digital assets .
- Collaborate with developers to modify and improve data layers .
- Drive Tagging Tag Auditing and overall Tag Management .
- Capability to identify, evaluate and establish a road map for implementing tools for user behaviors analytic SEO .
- Implement analytics framework across multiple domains to create a single view of the visitor .
- Define and create goals and events across the digital journey of the customer to build rich signals set .
- Create web insights using techniques such as channel optimization, destination optimization and personalization .
- Design programs to create a large pool of identified customer base .
- Capture multiple attributes at a customer level covering areas like demographics in market segments age and alike
TEAM MANAGEMENT AND CROSS-COE COLLABORATION:
- Work with various COEs within marketing and across the company to lead the implementation of key projects .
- Lead a team of web analyst ensuring a balance between future-facing requirements and ongoing monthly optimization and enhancement requirements of business
- Identify onboard and actively manage an ecosystem of service providers .
- Develop long term partnerships with key service providers KPI . # of events per page . Size of identified customer base . # of attributes per customer .
- Business value generated through data led programs .
- Delivery time for implementation of Google Analytics
- Required Qualifications and Experience
- 4+ years of experience of web analytics tools, implementation & initiatives with end to end execution, business management and process management .
- Strong knowledge and hands on experience of SQL & Cloud based Big query APTITUDE .
- Strong business acumen and has a knack of people management .
- Strong project management skills and innovative approach to problem solving and finding solutions . Excellent communicator (written and verbal, formal and informal) .
- Flexible and self-motivated working style with strong personal ownership of problem resolution