SEO Manager

Duties and Responsibilities:

- WEB ANALYTICS IMPLEMENTATION ACROSS MULTIPLE DOMAINS

- Define and drive implementation of Google analytics and Tag manager across the organization's digital assets .

- Collaborate with developers to modify and improve data layers .

- Drive Tagging Tag Auditing and overall Tag Management .

- Capability to identify, evaluate and establish a road map for implementing tools for user behaviors analytic SEO .

- Implement analytics framework across multiple domains to create a single view of the visitor .

- Define and create goals and events across the digital journey of the customer to build rich signals set .

- Create web insights using techniques such as channel optimization, destination optimization and personalization .

- Design programs to create a large pool of identified customer base .

- Capture multiple attributes at a customer level covering areas like demographics in market segments age and alike

TEAM MANAGEMENT AND CROSS-COE COLLABORATION:

- Work with various COEs within marketing and across the company to lead the implementation of key projects .

- Lead a team of web analyst ensuring a balance between future-facing requirements and ongoing monthly optimization and enhancement requirements of business

PARTNER ECOSYSTEM:

- Identify onboard and actively manage an ecosystem of service providers .

- Develop long term partnerships with key service providers KPI . # of events per page . Size of identified customer base . # of attributes per customer .

- Business value generated through data led programs .

- Delivery time for implementation of Google Analytics

- Required Qualifications and Experience

QUALIFICATIONS:

- 4+ years of experience of web analytics tools, implementation & initiatives with end to end execution, business management and process management .

- Experience in building actionable insights for business teams to drive the sales and perform campaign management Expert in channel attribution, campaign attribution, MCF in GA . JavaScript/jQuery . Experience in working with multidimensional data .

- Strong knowledge and hands on experience of SQL & Cloud based Big query APTITUDE .

- Strong business acumen and has a knack of people management .

- Strong project management skills and innovative approach to problem solving and finding solutions . Excellent communicator (written and verbal, formal and informal) .

- Flexible and self-motivated working style with strong personal ownership of problem resolution