Manager - Growth Marketing Lifecycle Management - Immediate joiners preferred Hiring for Growth Marketing - Lifecycle Management for Times Club. Primary Responsibilities: - Drive user retention, monetization, and engagement with compelling, precisely-targeted campaigns. - Own the strategy and positioning of our user-facing channels, especially our lifecycle email and push campaigns. - Develop go-to-market plans for new products and feature releases, identifying the most impactful multichannel strategy with the help of data, competitive analysis, and your own experience and intuition. - Manage A/B testing to evolve existing lifecycle campaigns and ensure the impact of newly introduced campaigns. - Work with your teammates on the paid acquisition side to ensure creative strategies at the top of the funnel dovetail effectively with down-funnel comms. - Coordinate with your product counterparts to develop the technical requirements for highly sophisticated, personalized, segmented campaigns. - Develop a deep understanding of the product and our users' behaviors, habits, and concerns within the product. - Own brand management and ensure consistency and compliance with brand guidelines in all forms of communication. - Work closely with art and copywriting to create compelling messaging that resonates with our users. Requirements: - You have a minimum 3+ years of experience in a product marketing or other cross-functional growth-focused role, preferably for a consumer startup. - You know how to measure the success of marketing initiatives and intuitively use data to drive decisions. - You have extensive experience using A/B testing to drive greater campaign impact. - You also know data and testing will only get you so far, and you have an instinctive sense of the value of solid brand marketing to build long-term positive sentiment in your user base. - You have exceptional written and spoken communication skills and are eager to use them. - Familiarity with martech tools and applications (eg. Clevertap, Braze, Mixpanel, Appsflyer, Amplitude, etc) - Passion for the marketing industry and its best practices. - You are self-motivated, enthusiastic, creative, and clever. - Ability to work remotely and co-ordinate in different time-zones. Late night/early morning calls due to various geographies. About Times Club: Times Club is a fintech app and cross-border neobank for the Indian and South Asian diaspora. Users get personalized and exclusive rewards on purchases on their credit or debit cards as well on Times Club's soon to be launched cross-border neobank. The app has quietly been live in the US market for a year and has been incubated at Times Internet. Times Club focuses on the traditionally underserved South Asian diaspora. The service provides personalized rewards on relevant and best-of-breed diaspora businesses such as Indian grocery stores, OTT streaming apps and money remittance services among others. Users of its neobank will get additional benefits from the Times ecosystem (e.g. free Cricket and Bollywood streaming subscriptions) as well as seamless 1-click money remittances between the US and India. Times Club is unique in that we can't think of any other media conglomerate globally that has made such an ambitious attempt using fintech to combine media, advertising and commerce business models. On success, this will have a transformative impact on how media companies serve their audiences and compete with tech companies. There has been an explosion in NRI start-ups and they have, particularly NRI neobanks, raised more than $100M in seed and series A funding in the last 6 months. Times Club currently leads the competitor universe with 5x more users when it comes to user adoption. iOS App Store: https://apps.apple.com/us/app/id1477331331 Google Play Store: https://play.google.com/store/apps/details?id=co.timesclub.rewards

Delhi NCR

Delhi

Anywhere in India/Multiple Locations

Times Internet - Manager - Growth Marketing/Lifecycle Management - Times Club 

Times Internet - Manager - Growth Marketing/Lifecycle Management - Times Club  ,Job Description for Times Internet - Manager - Growth Marketing/Lifecycle Management - Times Club  in Times Internet in  Delhi NCR Delhi Anywhere in India/Multiple Locations for (3-5) years of experience. Apply Now!

Job Description for Times Internet - Manager - Growth Marketing/Lifecycle Management - Times Club  in Times Internet in  Delhi NCR Delhi Anywhere in India/Multiple Locations for (3-5) years of experience. Apply Now!