Times Internet - Growth Role - Revenue & Engagement - Times Card

Position Summary:

Primary responsibilities :

A. Campaign Management - Conceptualizing & executing engagement campaigns to drive higher retention, engagement & increasing LTV;

B. Behavior based user journey automation - Designing & executing user activity based communication journeys to improve overall product engagement;

C. Reporting: Creating performance reports & sharing insights against communication channels & user cohorts

Expectations:

A. Candidate should design communication basis user segments;

B. Run A/B tests basis use cases and infer behavioral insights;

C. Drive real time promotions & campaigns basis budget & revenue projections;

D. Candidate should be able to clearly articulate and write detailed requirements on events and profile creation to align/collaborate/priortise with product roadmap

Relationship Management:

A. The candidate should be able to maintain relationships with Growth/Engagement platform partners like Clevertap, Whatsapp, Netcore etc.

B. To be up to date with new features for these platforms through constant engagement with engagement platform partners

C. Own and maintain the billing of these platforms

Candidate Profile :

- Candidate should have working knowledge on marketing automation platforms (Clevertap (preferred), WebEngage, MoEngage etc)

- Understand & create reporting modules on data management platforms like Tableau, Qlik etc

- Should have experience in effectively utilizing notifications, emails & in-app notifications to engage with users

- Experience in managing referral acquisition programs.

- Past product management experience is important

Essential Requirements (Knowledge, Skills, Abilities): - Same as Candidate Profile

Background (essential and desired)-

Essential:

- Managed a similar profile at a consumer driven product company

- Have driven marketing communication, engagement & retention for the business

- Understands omni channel communication: App, PWA, Email, SMS, Whatsappp, Remarketing etc

Desired: Handled app focused communication (push & in-app)