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09/06 Charu Srivastava
Lead - Talent Acquisition at Times Internet Ltd

Views:861 Applications:217 Rec. Actions:Recruiter Actions:47

Times Internet - Growth Lead (5-8 yrs)

Noida Job Code: 935174

Some Key Responsibilities:

- Developing and implementing marketing strategy for various TIL businesses

- Analyzing funnels across platforms and optimizing campaigns based on data and insights

- Managing Facebook & Google Adwords campaigns targeted to increase Overall User acquisition, engagement and retention for different TIL businesses.

- Working with Ad Networks, Taboola, Outbrain, Colombia etc. to define and execute Ad campaigns for WEB, WAP and APP properties.

- Extensive knowledge of attribution & analytical tools viz. Google Analytics, Clevertap, Appsflyer, Urban Airship, Moengage, Firebase

- Continuous reporting on Overall performance of different campaigns /sources to respective stakeholders.

- Meeting CPI, DQI, AOP targets across TIL properties

- Working across businesses and teams (Product, Growth)

Desired Candidate Profile:

- 5 - 6 years of experience at least

- Excellent Analytical skills and proficient in MS Excel

- Excellent communication & presentation skills as the role would require the candidate to engage with business heads/Marketing heads

- Should have worked on marketing budgets exceeding 2 Cr./month

- BTech + MBA, Preferably from a top tier institute

Women-friendly workplace:

Maternity and Paternity Benefits

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