Talent Acquisition at Times Internet
Views:1399 Applications:251 Rec. Actions:Recruiter Actions:27
Times Internet - Digital Marketing Specialist - Dineout Business (3-6 yrs)
About Times Internet:
Time Internet, the digital arm of The Times Group, is India's leading digital products company with diversified businesses and has over 38 brands, with 270 million unique visitors a month and 21.4 billion page views. Established in 1999, Times Internet has been instrumental in transforming India's digital landscape & has products that Inform, Entertain & Enable users globally.
Started in 2012, Dineout is India's largest dining out platform, that enables users to reserve tables, avail great deals and pay bills at over 7500 restaurants in 11 cities across India. Dineout is available across iOS, Android and Web (Dineout.co.in).
For restaurant partners we offer an array of B2B products such as in Resto Suite and Torqus POS that help solve several operational and business challenges faced by restaurants.
- Driving our SEO efforts to increase the rankings and traffic on our website overseeing Search Engine Marketing
- Creating annual online marketing plans and budgets for our different source markets
- Tracking the success of different online marketing activities
- Driving our website development and landing page improvements
- Runnings ads on social media platforms
- Refining and expanding online marketing related processes, structures, and competencies.
- Knowledge of ASO, app indexing, deep linking applications.
- Use Google Analytics, and other third-party tools like Firebase, to analyze and showcase the effectiveness of our digital strategies.
- Enhancing the efficiency of our digital marketing activities through marketing automation
- Should be able to optimize app installs using App Store Optimization and keep a track of the uninstall rates and other metrics and devise strategies to control them.
- Oversee and continue to improve uninstall rates, monthly active users and lifetime value of Customers.